How to Compress Images for Instagram
Instagram automatically compresses images you upload, often reducing quality significantly. By pre-optimizing your images, you maintain control over the final quality that appears on your profile.
Instagram recommends uploading images in JPG format at a maximum of 1080px wide. Their compression is most destructive with oversized files and PNG format.
Recommended Settings
Square Posts
1080x1080px, JPG, quality 80-90%
Portrait Posts
1080x1920px, JPG or MP4, H.264
Stories and Reels
Optimize with PNG only when needed
Profile Photo
320x320px minimum, JPG, quality 85%
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