search⌘KtranslateENexpand_moreupload_fileConvert

guides / linkedin

Most readers stop at "…see more".

A LinkedIn post can run to 3,000 characters, but the feed shows about three lines before folding it. Type or paste your post: the page wraps it at the feed's real widths and font size, and shows exactly where each fold falls.

Hook firstBuried newsUnicode bold485 / 3,000

Phone feed · 343 px text width68 of 485 characters before the fold

personAlex MorganProduct lead · 2h

We cut our onboarding from 9 steps to 3, and activation went up 41%.…see more

Desktop feed · 520 px text width124 of 485 characters before the fold

personAlex MorganProduct lead · 2h

We cut our onboarding from 9 steps to 3, and activation went up 41%.Here's what we removed, and why none of it was needed:…see more

check_circleLength485 of 3,000 characters.

errorLines before the fold1 of the first three lines is empty. A blank line uses a whole line of the fold.

check_circleUnicode "bold" lettersNone. Plain letters read aloud and match in search.

PROFILE BANNER · 1584 × 396

Your photo sits on top of the banner, in a different place on phones.

The background image is a 4:1 strip. On desktop the round profile photo covers its lower-left corner; the app crops the strip's sides and puts the photo lower. Open your banner to see both, with the hidden parts marked, and save it at LinkedIn's size.

wallpaperOpen bannerUse test bannerHide marks

DESKTOP PROFILE CARD

PHONE APP

SAVED SIZE1584 × 396JPG, cropped to 4:1 from the centre

PHOTO COVERS47-347 pxfrom the left, lower half, on desktop

PHONE KEEPS198-1386 pxthe middle 75% of the width

SAFE TEXT AREA598-1386 pxclear of the photo in both views (5.6% of the strip is under the photo on desktop)

Photo positions are drawn from LinkedIn's current layouts and shift slightly between screen widths. Keep text and logos inside the clear area in both views.downloadDownload 1584 × 396 JPG

DOCUMENT POST · PDF

A "carousel" is a PDF, one page per slide.

LinkedIn turns an uploaded document into swipeable pages. Every page is shown at the shape of the first, so a square or 4:5 PDF fills more of a phone screen than a 16:9 slide deck. Write one slide per paragraph and the page builds a real PDF at the shape you pick.

PAGE SHAPE

1:1 · 1080²4:5 · 1080×135016:9 · 1920×1080

picture_as_pdfDownload PDF5 pages · 3.0 KB

SWIPE PREVIEW · 5 PAGES AT 4:5

Onboarding: 9 steps → 3What we cut and what happened to activation1 / 5

Step 1 gone: company sizeWe asked everyone. We never used the answer.2 / 5

Step 2 gone: the feature tourPeople skipped it 78% of the time.3 / 5

Step 3 moved: email confirmationNow on day two, after the first project.4 / 5

Result: +41% activationSame product, fewer questions.5 / 5

INSIDE THE PDF

Pages (LinkedIn allows up to 300)5

Page size in points1080 × 1350

File size (limit 100 MB)3.0 KB

PDF objects14 (catalog, pages, 2 fonts, 2 per page)

FontsHelvetica, Helvetica-Bold

Characters Helvetica can't shownone

LinkedIn's published sizes and limits

whatsizefile limitnote

Post text3,000 characters-About three lines show in the feed before the "see more" link.

Profile photo400 × 4008 MBShown as a circle; JPG or PNG.

Profile banner1584 × 3968 MBJPG or PNG, 4:1. The profile photo covers the lower-left corner.

Company page cover1128 × 1913 MBAbout 6:1 on the company page.

Image in a post1200 × 1200 or 1200 × 6275 MBSquare or 1.91:1 both show uncropped in the feed.

Link preview1200 × 6275 MBTaken from the page's og:image tag; 1.91:1.

Document postany; first page sets the shape100 MB · 300 pagesPDF, PPT, PPTX, DOC or DOCX, shown as swipeable pages.

Video in a post256 × 144 to 4096 × 230475 KB: 5 GBMP4 recommended; 1:2.4 to 2.4:1 shape.

Article cover1920 × 1080-Shown at 16:9 above a LinkedIn article or newsletter issue.

Get the files ready

Image ResizerResize a photo to an exact size such as 1200 × 627, with the filter and format you choose.4032 × 3024arrow_forward1200 × 627 Image CropCrop a photo to 4:1 for a banner or 1:1 for a profile photo, with exact pixel values.3000 × 2000arrow_forward1584 × 396 PPTX to PDFTurn a slide deck into the PDF LinkedIn shows as a document post.deck.pptxarrow_forwarddeck.pdf PDF CompressorBring a heavy deck under 100 MB, with the image resolution you pick.deck.pdf · 140 MBarrow_forward38 MB

SOURCES

[1]LinkedIn Help: Image specifications for your LinkedIn pages and career pages [2]LinkedIn Help: Add or change your profile background photo [3]LinkedIn Help: Share a document on LinkedIn [4]LinkedIn Help: Video sharing on LinkedIn [5]LinkedIn Help: Share content on LinkedIn (character limits)[6]Unicode Standard, Mathematical Alphanumeric Symbols (U+1D400: U+1D7FF)